#37 in a series of

puzzling advert- isements

- seen on a billboard on a sunny morning in Windhoek today.

What is SGA – a kind of computer monitor? The tyre trails in the red dunes – must be an ad for a 4x4 ad or SUV then? Especially as it says something about driving?

No, SGA is the new politically correct name for the local branch of the world-wide KPMG firm, a brand I thought would be worth preserving. Who would guess this? In any case, the picture of ephemeral tracks in the shifting sands, petering out in the distance, is not the image I would have thought right for a cutting edge management consultancy. What have we missed here?